It is very common to run A/B Tests on landing pages as to optimize their results.
To run a test on the Platform press the Tools tab on the menu, and then press A/B Test and Create New A/B test.
You will arrive on the A/B Test creation screen where you will be able to select the Pages you wish to compare (up to 5) and set the viewing percentages (default set at 50%-50% but can be of course changed as you see fit):
When you wish to start the Test press on Save and Start A/B Test.
Once the Test is up and running you will see the conversion results on the A/B Test screen and will be able to amend the percentages or edit the pages for optimization.
A given page can participate in one A/B Test only at a time.
Once the Test has been activated it can no longer be reversed to Draft. Nonetheless, you can pause the test at any moment you wish by pressing the Pause button.
The Test URL is always Version A’s URL.
Once a Test is running you will not be able to delete Version A from the Platform. If you wish to stop driving traffic to it go to Edit A/B Test and drop the viewing percentages for A to zero (0%). Subsequently you will be required to reallocate viewing percentages to the remaining versions.
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